[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.codalan.cz\/copywriting-na-web-aneb-podstata-tkvi-v-hodnotnem-obsahu-sdeleni\/#Article","mainEntityOfPage":"https:\/\/www.codalan.cz\/copywriting-na-web-aneb-podstata-tkvi-v-hodnotnem-obsahu-sdeleni\/","headline":"Copywriting na web aneb podstata tkv\u00ed v hodnotn\u00e9m obsahu sd\u011blen\u00ed","name":"Copywriting na web aneb podstata tkv\u00ed v hodnotn\u00e9m obsahu sd\u011blen\u00ed","description":"Nejen d\u00edky n\u00e1r\u016fstu st\u00e1le nov\u00fdch firem, spole\u010dnost\u00ed apod., co\u017e vede samoz\u0159ejm\u011b i k neust\u00e1l\u00e9 stoupaj\u00edc\u00ed tendenci vzniku nov\u00fdch webov\u00fdch str\u00e1nek, … ","datePublished":"2017-06-18","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.codalan.cz\/author\/#Person","name":"codalan.cz\n","url":"https:\/\/www.codalan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/75822ebcb33f26a58f54da5d813b950f2ea435f36540e293975e215a51d4a023?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"codalan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/codalan.cz\/wp-content\/uploads\/img_a318455_w2392_t1529346660.jpg","url":"https:\/\/codalan.cz\/wp-content\/uploads\/img_a318455_w2392_t1529346660.jpg","height":"","width":""},"url":"https:\/\/www.codalan.cz\/copywriting-na-web-aneb-podstata-tkvi-v-hodnotnem-obsahu-sdeleni\/","about":["Neza\u0159azen\u00e9"],"wordCount":401,"articleBody":"            Nejen d\u00edky n\u00e1r\u016fstu st\u00e1le nov\u00fdch firem, spole\u010dnost\u00ed apod., co\u017e vede samoz\u0159ejm\u011b i k neust\u00e1l\u00e9 stoupaj\u00edc\u00ed tendenci vzniku nov\u00fdch webov\u00fdch str\u00e1nek, kter\u00e9 jsou tak velmi d\u016fle\u017eit\u00e9 v r\u00e1mci propagace. Webov\u00e9 str\u00e1nky nejsou jen o napln\u011bn\u00ed jak\u00fdmkoliv obsahem. Ale pr\u00e1v\u011b obsah, text, sd\u011blen\u00ed m\u00e1 z\u00e1sadn\u00ed vliv na efektivnost. Prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek m\u00e1te mo\u017enost nejen zviditelnit sv\u00e9 podnik\u00e1n\u00ed \u010di svou spole\u010dnost, svou aktivitu apod. Ale p\u0159edev\u0161\u00edm na obsahu z\u00e1le\u017e\u00ed, nebo\u0165 d\u00edky tomu se lze odli\u0161it od ostatn\u00edch, tj. b\u00fdt lep\u0161\u00ed mezi konkurenc\u00ed a p\u0159edev\u0161\u00edm zaujmout a z\u00edskat nov\u00e9 klienty nebo z\u00e1kazn\u00edky. Obsah webu je d\u016fle\u017eit\u00fd. V tomto sm\u011bru je ide\u00e1ln\u00ed \u0159e\u0161en\u00ed a pomoc od kvalifikovan\u00fdch odborn\u00edk\u016f, pro kter\u00e9 je copywriting na web profes\u00ed. V takov\u00e9m p\u0159\u00edpad\u011b m\u00e1te z\u00e1ruku jistoty, \u017ee va\u0161e webov\u00e9 str\u00e1nky spln\u00ed po\u017eadovan\u00fd \u00fa\u010del. Rovn\u011b\u017e i d\u00edky tomu u\u0161et\u0159\u00edte \u010das. I kdy\u017e by se mohlo zd\u00e1t, \u017ee napsat texty na web nem\u016f\u017ee b\u00fdt slo\u017eit\u00e9, ale opak je pravdou. Pokud opravdu \u010dek\u00e1te viditeln\u00fd \u00fa\u010dinek a pot\u0159ebujete adekv\u00e1tn\u00ed nejen reklamu, p\u0159enechte tyto z\u00e1le\u017eitosti t\u011bm, kte\u0159\u00ed jsou znalci ve sv\u00e9m oboru. Je t\u0159eba neopomenout fakt, \u017ee lid\u00e9 str\u00e1nky na internetu okam\u017eit\u011b ne\u010dtou, ale nejd\u0159\u00edve je skenuj\u00ed sv\u00fdm zrakem, nebo\u0165 v\u011bt\u0161inou hledaj\u00ed jen pot\u0159ebn\u00e9 informace v tu chv\u00edli. Z tohoto d\u016fvodu mus\u00ed b\u00fdt texty maj\u00edc\u00ed zv\u00fdrazn\u011bn\u00e1 kl\u00ed\u010dov\u00e1 slova, citace apod. Struktura a stylizace se mus\u00ed uzp\u016fsobit tak, aby v\u00fdsledn\u00fd text byl interesantn\u00ed pr\u00e1v\u011b na prvn\u00ed pohled, kdy doch\u00e1z\u00ed k rychl\u00e9mu skenu lidsk\u00fdma o\u010dima. Jestli\u017ee takov\u00fd \u010dl\u00e1nek zaujme, jedinec si ho p\u0159e\u010dte, nebo\u0165 ho prost\u011b zaujme a upout\u00e1.V hlavn\u00ed roli je mistr slova neboli texta\u0159 Kvalitn\u00ed webov\u00e1 str\u00e1nka se neobejde bez dobr\u00e9ho texta\u0159e. Copywriting na web je jednou z kl\u00ed\u010dov\u00fdch aktivit p\u0159i tvorb\u011b webov\u00e9 str\u00e1nky. Hodnotn\u00fd texta\u0159 zn\u00e1 a um\u00ed nal\u00e1kat nejen potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, ale zajist\u00ed i vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost va\u0161ich str\u00e1nek.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Copywriting na web aneb podstata tkv\u00ed v hodnotn\u00e9m obsahu sd\u011blen\u00ed","item":"https:\/\/www.codalan.cz\/copywriting-na-web-aneb-podstata-tkvi-v-hodnotnem-obsahu-sdeleni\/#breadcrumbitem"}]}]